Digital Marketing
Digital marketing, online advertising, blogs, VOD and Internet TV are the buzz words and focal points now, but this doesn't mean the demise of 'Old Media'.
Since the rise of electronic commerce, the need to market online is evermore present. Companies are switching a percentage of their marketing budget away from the offline 'Old Media' in order to target the larger online community! Understanding the balance between offline and online media spending.
So where are the customers? They're on the Net!
So who's on the Net? Can I actually find my target audience? Most experts agree that the Internet crowd is changing to include more mainstream consumers. To reach this expanding consumer base online, strategies and campaigns are needed for a variety of marketing objectives. E-news, E-zine, digital newsletter distributions, virtual trade shows, banners ads, internet links, coverage in forums, blogs, mobile campaigns, keyword mania, online coupons and even the challenging top position in the search engines... plenty of avenues to spend your marketing budget!
Highford are experts in Digital Marketing and have proven solutions and results in generating creative themes and concepts, reinforcing your selling message with your target market.
A digital marketing campaign has to trigger an immediate response. By sending a digital newsletter with the correct marketing message, hits and unique visits to your website will increase by up to 300%. This increased traffic will remain for a period of three to four days. Frequent campaigns build repeat traffic and establish new customers and traffic to your site, generating revenue and business growth.
HearFrom.com is Highford's Email newsletter and marketing software. Create and manage your own broadcast quality HTML email newsletters and SMS group messaging campaigns. We are specialists in Email marketing & SMS delivery, tracking, customer profile enrichment, response and results analysis. Our blend of marketing, sales and technical expertise is unique in the industry. View more information
- Digital Marketing Consulting
- Digital Marketing & Strategy
- Planning & Reports
- Email, E-zine, Digital Newsletters
- Streaming Video & Internet TV
- Flash & Interactive Components
- Video, Animation & Blogs
- Banners Ads & Strategic Links
- RSS Feeds and Podcasts
- Click and Traffic Monitoring
- Campaign Management & Results
Highford provides a unique service to our clients. We are happy to share our Internet skills and knowledge to help grow your business. Click here to Contact us today...
